049: Social Media 101: Posting with Purpose with Stephanie Rigby
The Uncommon Couch
049: Social Media 101: Posting with Purpose with Stephanie Rigby
Does the posting on Instagram make your head spin? In this episode, I am joined by Stephanie Rigby aka Your Content Bestie. Stephanie is an Instagram Strategist & Content Mentor who helps female entrepreneurs get results without all of the overwhelm.
Stephanie shares some impactful lessons on posting with purpose and the 3 things you need to know before posting on Instagram. She talks about why follower count doesn’t matter and what you should be looking out for instead. You’ll learn how you can use social media as a tool for your business and her tips for getting started.
What you’ll find in this episode:
How Stephanie got started as an Instagram Strategist & Content Mentor
The relationship-building element of social media
Her tips for starting to build an authentic relationship via social media
How she helps people overcome social media mindset hurdles for their business
Why you have to put yourself out there
Her belief in posting with purpose
3 things you need to know before you post
Why follower count doesn’t matter (and what actually does)
One tip for getting started with content creation
About Stephanie:
Stephanie Rigby aka Your Content Bestie is an Instagram Strategist & Content Mentor for female entrepreneurs. After working for corporations over the last 10 years she realized that small business owners and solo-preneurs often struggle WAY more to develop a solid social media marketing strategy because they can't always afford to outsource. They have to find the time and energy to learn the ins and outs of social media marketing as well as go through trial and error until they find what works. So she made it her mission to help them achieve amazing results without spreading themselves thin or spending all their time and energy on social media! She loves brainstorming content ideas and creating custom Instagram marketing strategies for her clients because helping others is her true passion.
Connect with Stephanie:
Quotes:
“Instagram isn’t a popularity platform, it’s a networking platform.” - Stephanie Rigby
“People want to know what you know. People want to know your passion, see your passion and that insight that you have to give them.” - Stephanie Rigby
“There is an audience for everyone.” - Stephanie Rigby
“It’s really not about the amount of people who are following you or liking your stuff, it's about the impact that you’re making at the end of the day and how many people feel connected to you.” - Stephanie Rigby