092: Becoming the go-to expert: How to build credibility in your business
The Uncommon Couch
92: Becoming the go-to expert: How to build credibility in your business
Before a client invests in you, they have to trust you–your expertise, your experience, and your ethics. If you want to develop that trust, you need to establish your credibility in your field. And while I know it’s intimidating to speak your mind and step into your role as an expert, it’s truly the best way to transform audience members into eager clients.
In this episode, I explain how to establish credibility as a business owner and an expert in your field. I share the value of embracing your unique opinions and speaking up about them, and I explain how doing so can attract the right kinds of clients to your business. Plus, I share a few practical tips for helping you find your passions and share your knowledge with your audience.
What you’ll find in this episode:
How your credibility affects your selling potential and ability to connect with your audience
How to build your credibility and demonstrate it to your audience
How to use your credibility to attract the clients you most want to work with
Why you should speak up about your opinions and stance on topics in your industry
How to hone in on the topics you’re most passionate about
How to use client case studies and testimonials to establish credibility
Why you should embrace your uniqueness and let it guide your business growth
Quotes:
“There are really simple free ways to build credibility to help facilitate your growth and make it happen even faster for you. So it makes sense to me to really leverage those opportunities.” - Alyssa
“There's a lot of noise on the Internet. There's a lot of people doing sort of similar things. So you have to find a way to really cut through the noise.” - Alyssa
“There's nothing that quite cuts through all of the competition than just embracing your own unique gifts, knowing that you don't have to be like everybody else.” - Alyssa