097: Marketing Your Service-Based Business in Alignment With Your Values with Stacey Hagen
The Uncommon Couch
097: Marketing Your Service-Based Business in Alignment With Your Values with Stacey Hagen
Do you get nervous jumping on Instagram stories? Feel weird about selling in the DMs? You’re not alone! Plenty of business owners have made the shift to more aligned marketing strategies, and you can, too.
In today’s episode, I chat with Stacey Hagen, a marketing and visibility coach for purpose-driven healers and holistic entrepreneurs. She shares her advice for finding and implementing marketing strategies that align with your values and nurture your energy.
A sustainable business is one that aligns with your goals and values. So don’t be afraid to do what feels right to you.
What you’ll find in this episode:
Stacey’s journey to developing a more aligned style of marketing and helping her clients do the same
Why traditional corporate marketing doesn’t often work for healers and holistic entrepreneurs
The difference between marketing and visibility, and how to work on each of them
How to work through the vulnerable, difficult parts of business visibility
How Stacey created a business structure that works with her energy, not against it
How to make the shift from traditional marketing strategies to what feels right for your business
Marketing and visibility for introverts and highly sensitive people
Book a Human Design reading with Alyssa!
Stacey’s Bio:
Stacey is a marketing and visibility coach for purpose-driven coaches, healers, and holistic entrepreneurs who want to share their gifts with the world and make a positive impact. Through a mix of mindset coaching, business consulting, and marketing strategy, Stacey guides her clients through the inner and outer work of truly getting visible in business, so they can show up confidently, connect with those they are meant to serve, and do more of what they love.
Free Quiz: What is the Best Way to Market Your Business?
Quotes:
“Corporate marketing often, or for me at least, felt a little bit inauthentic, and so results-driven and not really about the person, not really about the customer. And I didn't want to do it. So when I learned I could do marketing in a way that suits me and suits my clients, I really learned to embrace it.” [00:05:41] Stacey
“We're human. We're going to take it personally if someone says something mean online or someone rejects us. Right? So that's really where I think the inner work comes in and being able to support yourself and build the confidence and know that you can show up and kind of detach from the outcome.” [00:08:09] Stacey
“The only way I'm really going to enjoy this business is if I do it the way I want to do it, and that's going to look different than anybody else.” [00:12:53] Stacey
“I think a lot of us who are highly sensitive are also empaths and it can be so easy to literally feel the feelings of other people. So I find when I can really just get centered in my own body and centered in my own energy before I show up online, it's a much more grounded experience.” [00:18:50] Stacey