106: My Unexpected Encounter with Branding
The Uncommon Couch
106: My Unexpected Encounter with Branding
Branding is a powerful asset for your business. Looking at your business objectively can help you see what’s working and what isn’t when it comes to your marketing and your offerings. Being intentional about your branding allows you to build the business that you desire.
In today’s episode, I’m talking about how getting clear and creative with your marketing strategies can increase your potential client base. I’m also sharing advice on how to identify if your current branding is working and questions to ask yourself for fine-tuning it.
It’s not easy to analyze the inner workings of your business. It takes time, but it’s worth it. Your brand is a reflection of you and it drives the growth and sustainability of your practice.
What you’ll find in this episode:
How my work at an integrative clinic in a hospital setting gave me some unexpected branding experience [01:23]
How creative marketing strategies can bring more clients [08:26]
Identifying the current state of your branding and marketing to see where it can be improved [13:20]
Information about my new offering to help refine your brand [14:36]
Check out my new offer, Your Uncommon Brand VIP Day. During this VIP day experience, we’ll build out your brand position. We’ll clarify who you are, who you serve, the problem you solve, the results you get, and your unique position in the market.
The Uncommon Couch is a show for trailblazing entrepreneurs and change makers who are ready to transform how they think about business growth. It’s a place to explore the evolving edge of business and consciousness and to dive into the psychological and energetic side of entrepreneurship.
If you enjoyed this show, subscribe to the Uncommon Couch Podcast on your podcast app so you’ll never miss an episode. Want to get to know me more? Follow along on Instagram or sign up for my newsletter here!
Quotes:
And the process of creating a brand, especially for a service based business, is a powerful opportunity for self-expression and self reflection. As service based business owners, we often think of the modality we use as the only or the most important differentiating factor. But it's not. It's us. It's how we use that modality. It's how we use our experience. [11:55]
There are often important lessons that we can infuse into our brand stories, which can all serve to deepen the experience others have with our brand. And this experience helped me realize the power of a brand and how your passion can fuel it. [12:47]