113: How to grow your business and amplify your impact with Meta (FB&IG) Ads with Daria Kotenko
The Uncommon Couch
113: How to grow your business and amplify your impact with Meta (FB&IG) Ads with Daria Kotenko
The social media ads space is constantly evolving, and understanding how the algorithms arrange content into your feed can feel daunting. How do you get your content in front of your ideal clients? How do you know who your audience is?
In today’s episode, I’m chatting with Daria Kotenko, a Meta (FB & IG) ads coach supporting women in amplifying the impact of their businesses. She’s sharing how to know when you’re ready for ad campaigns, when it’s the right time to hire an ads manager, and why you should always diversify how you market yourself and your business.
It is possible to take control and launch ad campaigns for your business, and Daria has great advice for breaking out of that daunting feeling and into confidently running your own ads.
What you’ll find in this episode:
[01:39] How Daria got into ads management and coaching and why she’s passionate about this as her work helping others, especially women
[08:52] Daria’s take on when people are ready for ads and the types of ad campaigns that you can run on your own
[14:25] How to find the right audience for you and current helpful trends in the social media ads space
[24:25] The importance of diversifying your marketing, and how paid and organic marketing can come together to support business growth
The Uncommon Couch is a show for trailblazing entrepreneurs and change makers who are ready to transform how they think about business growth. It’s a place to explore the evolving edge of business and consciousness and to dive into the psychological and energetic side of entrepreneurship.
If you enjoyed this show, subscribe to the Uncommon Couch Podcast on your podcast app so you’ll never miss an episode. Want to get to know me more? Follow along on Instagram or sign up for my newsletter here!
Daria’s Bio:
Daria is a Meta Ads Strategist. She is on a mission to support Bada$$ women in making more money AND amplifying their impact with Meta Ads while living a life of Freedom and Abundance.
Connect with Daria:
Lead Magnet Express (Ad Intensive) — Your Fast track to growing your audience on autopilot with Facebook and Instagram Ads
Authentic Ads Boutique (Retainer Service) — Share your magic and scale your business to 7 figures and beyond with Facebook and Instagram Ads
Quotes:
I think at the end of the day, it's how you do it, not what you do it necessarily. Right. You can use ads in a way that is ethical, in a way that is authentic to your values, to your personality. [07:06] —Daria
Let's say you're $5k months, right? You can start tipping toeing into ads and growing maybe your email list, maybe, you know, have some retargeting campaigns, so doing ads in a smaller way to propel your growth forward right. To where you're not just relying on organic marketing, but you're moving a little faster than you would be otherwise. [10:04] —Daria
Well, part of it comes down to just experience and trying enough things over time. And part of that is having a very deep understanding of your ideal client. And I suppose that kind of comes back to like the question of when you're ready for ads, because you do need to understand your people and understand who do they follow, what kind of, you know, magazines maybe they follow, all of those details. [14:25] —Daria
So you can drive right people onto your page with ads having very targeted people who are invited to your sphere and then nurture them using your organic content. [26:59] —Daria